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Nine West Fearless

AWARD WINNER: GDUSA Graphic Design



Fearless in fashion, footwear – and now fragrance! Tiara helped Nine West bring its signature style to a new perfume.

Launched on #InternationalWomensDay, this spicy, fruity and floral scent honors women as complex as its notes. Our embossed, studded package design marries the brand’s edgy look with a scent that complements any outfit.

Process

Inspired by Nine West’s latest look books, our team proposed multiple concepts for full size and travel fragrances. A wide variety of textures, shapes, finishes and techniques were explored.

Nine West Fearless - Croc Concept

Alternate design 1

Nine West Fearless - Pastel Concept

Alternate design 2

Meticulous Details

Custom multi-level embossing, stamping and varnish techniques were developed to produce a dimensional stud pattern.

Nine West Fearless - Production Details

Production work

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